Benji Canning-Pereira

“On the other end of the consumer spectrum, Benji Canning-Pereira embraces advertising culture and utilizes a viable product as a vehicle for discussion. His hair gel, Halien, includes a thermochromic solution that allows the user to change hair color by applying heat. Beneath its tongue-in-cheek gimmicky packaging, Halien is a deeply rooted exploration of identity. Canning-Pereira used the product daily for months, embodied the personalities he associated with his different hairstyles and explored how his appearance would affect how people treat him. “A product is always about selling something,” he explains. “Our bodies and appearances are a brand within themselves.” ”