‘AR in the Cool World’ is a fashion collection which extends beyond the body and into the digital world. Using Augmented Reality (AR) fiduciary markers, wearers and bystanders are able to view hidden fashion statements using a smart phone or computer. When viewed from these devices, the augmented world becomes real, and imagery, text, and messages are projected onto the body. Project currently in development. Full line coming Fall 2012.
Related Press:
Core 77