Benji Canning-Pereira

“Make Mark a Model” is a multi-part interactive fashion and modeling series where fans and followers can interact with fashion and editorial model, Mark B. The initial photo shoot, art directed and shot by me, created the base for the entire project, which then evolved into numerous interactive online platforms such as "Vote Mark a Model" and "Drag Mark a Model" where users can partake in the modeling process.

"Vote Mark a Model" is the first interactive website that allows Mark’s Facebook fans and twitter followers to choose which photos to use for Mark’s modeling Composite Card. The interactive web page includes hover over boxes to view images and check the boxes to vote on their favorite shot. After finished, fans submit their final selection to the ‘Make Mark a Model’ team.

"Drag Mark a Model" is an extension of "Vote Mark a Model," which allows users to create their own fashion spread with Mark’s photos. Using Javascript libraries in the programming process, users can click on an image and drag it to put the images in any order they see fit.

With icons such as "Favorite Shot," "Delete" or "1st, 2nd, 3rd, 4th" users can label the photos.

Users then have the ability to upload their selection to the online database.

Check out the interactive photo-editing site here.

Part of the allure of ‘Make Mark a Model’ is also his accesibilty to online networks. Social Media and Network management enable Mark B. to interact with his friends, fans, and followers. By advertising all interactive events on these pages, Mark has constructed numerous strong friendships and alliances that now play an active role in the Make Mark a Model interactive projects.